jeudi 10 juillet 2014

Japanese Automakers

    Japan has been producing automobiles for almost as long as America, to the surprise of some. As the American automobile industry has changed, so has Japan’s. To this day, however, Japan still has the highest concentration of automakers of any country on earth: nine to be exact. Three, however, are real standouts producing not only high quality vehicles but reaching well beyond Japan to all corners of the planet. Let’s take a look at the top three and how they are impacting the North American market.
Toyota – As the largest of all Japanese automakers, Toyota ranks only second to General Motors in global production. Toyota vehicles were first introduced to the North American market in the 1960s and were, at the time, widely panned by critics as being too small and inferior in quality. By the late 1970s, Toyota quality levels began to exceed the industry standard. Today, some consider Toyota the benchmark by which all car lines are judged; the company’s Lexus line of luxury vehicles and Scion brand of youth oriented vehicles are also leaders in their respective classes.
Honda – The only thing Honda lacks versus Toyota is size. Still, when you compare Honda vehicles with comparable Toyota models, Honda holds its own. The first Honda, a Civic, was introduced to the North American market in 1971 and was soon followed by the Accord as well as the Prelude. Routinely, the Accord battles Toyota’s Camry for the top spot in U.S. car sales year in and year out, while the Honda Odyssey battles the Toyota Sienna for the highest quality minivan [Chrysler’s minivans still are the best sellers]. Acura is Honda’s luxury car division which has also competed successfully with Toyota’s Lexus line up.
Nissan – Toyota and Honda are the only two fully independent Japanese automakers left in the world today as Nissan has since ceded control to Renault, France’s largest automaker. The first Nissans to hit the North American market did so in the 1960s under the Datsun model name. By the early 1980s the Datsun name was jettisoned in favor of Nissan and today the Nissan name is equated with some of the highest quality cars on the road. In the late 1980s Nissan launched the Infiniti division, a maker of luxurious cars that routinely battles with the likes of BMW, Lexus, Acura, Cadillac, and Mercedes as a top provider of opulent vehicles.
So, there you have it. Three top Japanese brands that have made a name for themselves. You may not own a Toyota, a Honda, or a Nissan, but you have to give credit where credit is due: all three automakers are proven leaders in a highly competitive and every changing industry.

European Automakers

       When you think of exceptional cars that are built in Europe, does your mind run strictly to cars made by Rolls Royce, BMW, or Mercedes? Perhaps Jaguar and Lamborghini come to mind as well. Each of these makes deserve all the accolades given to them. Still, there are three makes that are, for various reasons, exceptional. Let’s take a look at Volvo, Volkswagen, and Audi, the three makes featured in this article.
For a country of just nine million to produce one automaker would be amazing enough. To lay claim to two automakers is simply phenomenal. Both Volvo and Saab are from this particular country which is Sweden. Now a part of Ford Motor Company, Volvo has greatly influenced the automobile industry over the years. Safety standards that had been universally low elsewhere are much more appreciated with Volvo. Front end crumple zones, reinforced roofs and specially designed interiors have all had their origin with Volvo. Out of these high safety standards have come a line of cars that are, indeed, some of the best built and safest cars on the road. Fortunately, through Volvo’s leadership, many automakers around the world have incorporated Volvo’s high safety standard. This is what makes Volvo exceptional in my eyes.
The company that brought to the world the first people’s car, the Beetle, is also exceptional. First designed in Germany during the 1930s, the Beetle survived World War II and was one of the most mass produced and loved cars in the world. From the 1950s forward the Beetle managed to make motorized transportation available to people who otherwise could not afford a car. From college students in the US to migrant workers in Mexico and from the gritty cities of Holland to the Irish farmlands, the Beetle made owning a car affordable the majority of the masses. Even after importation to the US ceased during the 1970s, the Beetle was produced for another generation and sold in Mexico.
Without drawing out the point too far, the term that best describes Audi’s quattro technology is “superior handling.”  Perhaps that is an understatement but when Audi introduced quattro all wheel drive the company threw the gauntlet down and told the rest of the auto making world that quattro was the standard by which all luxury sedans would be judged. Audi's quattro technology has given the company such a huge advantage over competitors that over the years it has been banned from certain types of racing. Indeed, Audi’s quattro technology provides continuous traction long past when other road handling schematics have reached their threshold.
So, there you have it. Three truly exceptional automobiles from the European continent, exceptional in ways, perhaps, that should be labeled as extraordinary.